Well, the ad starts off with this well-dressed black guy and his white chauffeur. But the acts more like a servant, cutting his steak, ordering something for him. Then the go to an 'ice bar', where the chauffeur is shivering while the other guy is nice and warm. Then there's a shot of the chauffeur trying to ride a mechanical bronco while the other guy drinks. Right at the end, they suddenly switch hats and the black guy becomes the chauffeur